Reflections on 2021


I started drafting this a few weeks back before we’d even heard the word ‘Omicron’. How quickly things can change; here we are again on the eve of Christmas, slightly uneasy about things to come. But if there is one thing this year has taught us, it’s that with the right people by our side, we can keep going and make great things happen.

Running a small business is intense (to put it mildly) and it’s easy to forget how much has been achieved. But there were some big highlights for us this year:




Back in March, we launched two beautiful, all natural, low sugar G&Ts-in-a-can back which have been very well received across the land.






It’s been a transformational year for One Gin listings, with some iconic new customers. We’re particularly delighted to now be stocked in Majestic and in John Lewis nationwide, be house pour in Incognito Bars and premium pour in Hippo Inns. 

This Christmas saw the launch of our new bespoke One Gin glasses and our lovely gift sets and boxes inspired by the countries we support.



But once again, what made this year was people who supported our small brand from near and afar. 



Our team may be small, but it’s unstoppable. We genuinely believe we can conquer the world with Duncan, Esther, Vanessa, George and Michael and the wonderful Saint team at our sides (and not forgetting the one and only Johnny Hunter who will always be part of our family).

Special thanks to Helen McGinn for inviting us on Saturday Kitchen and introducing Nish Kumar to ‘BBC One Gin’!



2022 is going to be a game-changing year for The Spirit Of One. Watch this space as there are a few big announcements in the pipeline which we’ve been beavering away on for the last few months.

In the meantime, I’d like to raise a glass to all of you, wherever you are and whatever you’re doing this Christmas – May you be with the people that matter most and enjoy a few days of safe, healthy R&R.

Here’s to 2022 and the One Gin butterfly taking off and flying afar.







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Every bottle funds water projects in the world's poorest communities