Digital Marketing Manager – Job Description

Posted on by Harry Philippson

Update 1/03/19: this job ad has now closed

About One Gin

It’s been said that the tiny flutter of a butterfly’s wing can trigger a cyclone on the other side of the world. This belief – that small acts can lead to great change – is at the heart of what we do.

It all started with water. Duncan Goose started ethical bottled water brand, One, after being caught in Hurricane Mitch in Honduras – a natural disaster responsible for killing 20,000 people – and experiencing first-hand, life without access to safe drinking water. Thirteen years on, The One Brand has raised over £19.3 million for water projects, transforming the lives over 3.5 million people in need.

One Gin was launched on World Water Day in 2017 to continue and scale the One journey; this very special premium gin was created to delight your palate of course, but every bottle of One Gin also helps to tackle the global water crisis. We donate at least 10% of our profits to fund life-changing water projects in the world’s poorest communities.

A few months after it was launched, it was 1 of only 20 gins selected from 379 entries in a blind tasting to win a Gold Medal at the prestigious IWSC Awards. Fast forward 20 months, and One Gin is now available in John Lewis & Partners, Harvey Nichols, selected Tesco stores and independent stockists across the UK. It has also joined the gin menu at Claridge’s and is served in more than 100 bars and restaurants, including China Tang at The Dorchester, The Berkeley, Hawksmoor, Mr Fogg’s, Sticky Walnut and Gin 71. And this is only the beginning.

Establishing the One Gin brand has been a huge focus for 2018, where we’ve re-launched our website, social media channels, newsletter and other marketing platforms. We’re now looking for an enthusiastic, creative and result-driven Digital Marketing Manager to join our small team to help build the brand, engage customers and drive sales across all channels.

Job type

Full time (one year contract)

Salary

Dependant on experience

Location

Mostly based in our Richmond office, but may involve some local and national travel

Overall responsibilities

  • Report into Marketing Director
  • Develop and implement marketing, digital, PR and social media strategies
  • Day to day brand building across key touch points
  1. Develop plans for digital, social media, PR and any other relevant customer touch points
  • Produce marketing, digital, social media and PR plan to year end
  • Constantly audit own channels and key competitors’ comms
  • Develop and manage integrated campaigns across all channels
  1. Manage all digital and social media channels
  • Website: manage the CMS, e-commerce, analytics and on-going maintenance of thespiritofone.com, including publishing new cocktail recipes, blog posts and other features
  • Copywriting: writing premium, original and engaging copy, reflecting One Gin’s tone of voice
  • Social media: create monthly editorial calendars, linking in with strategic direction and key tactical opportunities and promotions, publish reactive content and oversee community management
  • Online advertising: manage social media and PPC campaigns
  • Influencer strategy: develop and implement blogger / influencer activities
  • Content creation: create original content across all channels
  • Direct marketing: develop and manage email-marketing campaigns
  • Monitor trends: monitor the latest social media trends to produce best-in-class online activity
  • Reporting: report on key metrics to establish a clear ROI across all channels and help advise on future activity
  1. Develop and implement PR and event strategies
  • Work with PR and sales and events partners to implement annual strategy
  1. Other
  • Draft creative briefs and work with design agency to produce marketing materials from POS to menus, online banners or packaging
  • Identify, secure and maintain valuable brand partnerships
  • Support customer, consumer and trade events, sometimes after hours or at weekends
  • Support sales as relevant, tapping into personal network and local hospitality
  • Being proactive in suggesting ideas, strategies and projects

KPIS

  • Audience growth, reach and engagement
  • Campaign and monthly on-going results
  • Web traffic
  • Online feedback
  • Sales leads
  • Web sales

Knowledge, skills & experience

  • Degree educated
  • At least two years of relevant experience, namely digital marketing
  • Strong communicator, both written and verbally
  • Confident self-starter, as well as proactive team player
  • Flexible worker, who is happy to roll up their sleeves and help with anything to support our small team from events to sales and deliveries
  • Exceptional planning and organisation skills
  • Can do attitude and demonstrable desire to deliver great results
  • Own a full, clean driving license and be able to travel nationally

How to apply

To apply, email your CV and a cover letter detailing your relevant experience and the reason why you think you would be a good fit for the role to harry@thespiritofone.com